Tariq Farid, an American entrepreneur, started multiple companies, including Edible Arrangements. This business makes amazing floral-like bouquets out of edible fruit. In a podcast, Mr. Farid expressed that his marketing strategy was to simply have his customers say "wow" in astonishment or admiration for their purchase.

The morning after hearing this podcast, I was bicycling on the boardwalk at Ocean City, NJ at 6:43 am. I stopped with others to see a spectacular sunrise. Many people were taking pictures on their phones and expressing "wow!" As I continued to ride I thought to myself, God provides continual "wows" in His creation to remind me of His power and majesty.

For since the creation of the world, God's invisible qualities – His eternal power and divine nature – have been clearly seen, being understood from what has been made, so that people are without excuse. Romans 1:20 NIV

Join me this week in regularly saying "wow" with love and appreciation for the Creator.


Sharing the journey with you,

Bob Snyder